Monday, November 7, 2011
Chips, salsa, tacos, burritos and margaritas. This simple recipe of success is a proven winner for creating a profitable restaurant in almost any city in America. Even though Italian food may be the #1 cuisine of choice worldwide, I would venture to say that Mexican cuisine, at least in the United States, appeals most to both consumer and restaurateur. The low food cost of beans, rice, and tortilla chips allows restaurants to pass along those low prices to diners (who are also rewarded with large portions), and the festive connotation encourages consumption of mas cervezas y margaritas, which pushes up the check average. Everybody wins.
Except for one thing - the food almost always disappoints. For some reason, restaurants believe (and consumers accept) that just because the food is cheap it's OK that it doesn't taste very good.
Thankfully, Felipe's does not subscribe to that school of thought.
Upon entering Felipe's the uninitiated would think that this is your typical run-of-the-mill burrito shop, until you notice a woman hand-sorting black beans behind the counter or a pair of prep cooks dicing onions and chopping cilantro. Don't let the cafeteria style service fool you, Felipe's serves better food than 95% of the full service Mexican restaurants in the city and at half the price. I might venture to say that there are very few places in the city where 2 people can eat this well for under $20. With the French Quarter location just a 15 minute walk or 5 minute drive from our apartment, The Folk Singer and I have come to appreciate the budget-conscious menu as often as 3 or 4 times per month.
Felipe's Taqueria - Birdie
301 N. Peters Street
Open at 11am daily. Sun-Tues till 12am; Wed-Thur till 1am; Fri-Sat till 3am.
6215 S. Miro Street
Open at 11am daily. Sun-Wed till 10pm; Thu-Sat till 11pm.